There’s a lot of hype over Facebook commerce these days. What started out as a simple social media platform to connect with friends has evolved into a bustling marketplace. From trendy apparel to granola bars, there is no dearth of variety of the products being sold. One of the momentous changes that Facebook has brought… Read More
You must have heard of advertising products on Instagram. But you are not too sure. You are wondering whether you can actually capture any leads on Instagram. With the big brands snatching all the limelight on this app, you are doubtful whether your startup would stand a chance. Actually, you cannot be any further from… Read More
The Internet has unlocked multiple money-making opportunities for everyone – everyone with a computer. As a result, it has become the breeding ground for startups. It provides a number of free tools to start an online business irrespective of the budget. In the age of e-commerce, this acts a brilliant kickstarter. In this blog, we… Read More
Reports say that Walmart could be acquiring a large stake in India’s leading e-commerce company, Flipkart. And that too, as early as next week. In a close call with rival, Amazon, Walmart has emerged as the clear winner in the acquisition. This deal stands at a valuation of $12 billion. If it goes through, Flipkart’s… Read More
There are marketing campaigns that make us stop and take a second look. And then there are some that get the whole world talking. In the digital marketing world, ‘viral’ is what makes the big bucks. Here we are going to take a look at 7 of the most viral ad campaigns of all times.… Read More
Facebook is facing tremendous public outcry over the Cambridge Analytica incident. Private Facebook data of 87 million users were allegedly harvested without their consent by the political consulting firm to manipulate US and British voters. As soon as the news spread, Facebook’s share value and users’ trust in the social media platform slid drastically overnight.… Read More
Shopping today, isn’t as it used to be. Smartphones and the age of social media have changed how we interact with brands. Nowadays, shoppers flock towards a seamless shopping experience that can be relayed across platforms and has the least number of steps to purchase. Facebook has been powering this trend for quite a few… Read More
A few days ago, we decided to replace the old television in the drawing room. Here’s what followed: we checked out a few options online, compared prices in 2-3 online shopping apps, visited 2 physical stores on our way back home from work, and finally bought it online. This sounds like a logical decision to… Read More
Let’s face it. One of the most used apps on our smartphones is Facebook. Hence, it comes as no surprise that Facebook boasts 2.2 billion monthly active users. The good news is, this gives business owners ample opportunities to cash in on it. If you are an e-commerce store owner, Facebook is going to be… Read More
Conceiving an e-commerce business idea is easy. But implementing it isn’t. A lot goes into setting up a successful e-commerce store. And choosing the right platform is probably the most crucial step of all.
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