For an online merchant who is starting out, getting people to your business can be tough. You need to find out every possible way that there is to get exposure for your products and close a sale. But not all methods are going to work. Hence it becomes difficult for a newbie with low capital to keep investing money in

Have an e-commerce store? Need a bigger target audience to connect to? And a boost in product sales? Facebook ads can do the trick. Why? Facebook has 2 billion monthly active users. This social media platform has driven 18% of web traffic so far thus ranking second in driving traffic. The first is Google, of course. Now what has that got to

One of the biggest challenge of an e-commerce store is interacting with customers. How can you expect customers to visit your store (let alone convert) if they do not know about it? While search engine optimization and social media marketing solve this problem to a certain extent, what really makes a dent in the interaction block is Email marketing. You’d be

You are running an online store with a promising inventory and a steady amount of traffic. That’s great news! But have you covered all your bases? Despite your best-laid plans, users visit the store, add products to their shopping carts and then abandon it. This happens all the time. 69.89% of times to be exact! This means, your store’s conversion rate

Let’s face it. Nobody likes to read long product descriptions before making a purchasing decision. People generally skip the text part and end up looking at the pictures. But the problem is, pictures don’t completely solve the purpose of explaining the product details. In fact, as many as 49% of online shoppers say that not being able to touch the

The first step to begin your e-commerce business should be with a well-designed professional layout as it represents the company on the web. Also, the look and feel of the website leave a first impression on the customers who are visiting your website for the purchase. Now the question is, what if you do not keep a regular check on and

Setting up a stunning store is the first step in your e-commerce journey. And WooCommerce is a really good platform to get your business going. However, building the website is only half the work done. While it gets you closer to your goal, you need to have a clear idea about what you need to achieve next. The common answer

Okay, so you have built a nice e-commerce website and promoted it on social media. It looks the way you wanted it to. It works the way you wanted it to. It has also been gathering up a lot of visitors like you thought. But no one is buying. Does this sound familiar to you? So, what do you do next? You spend