How to Design the 404 Error Page to Keep Users on Your E-commerce Website
A 404 error page is common in an e-commerce website. Blame it on an aging product inventory, an old marketing campaign, a renovated website, broken links, a new CMS etc. You’ve probably already deleted most of them, but it’s possible to miss a few. So it becomes inevitable that a user may land on a dead link occasionally. While a 404
How to Create MailChimp Landing Pages That Convert
Everyone has heard about MailChimp. If you’ve got a business that’s more than a couple of months old, you’re probably already using it. It’s one of the best Email marketing tools around. We use MailChimp every day and it has been phenomenal for us in a lot of ways. It’s cheap, it’s easy to use and it has a large
Tricks to Get the Most Out of Your Local Business Listing
You’ve probably heard of local business listing. It’s exactly what you think it is. Local listings are online directories that contain the details of your brick and mortar business. These details include name, address, contact information, working hours etc. Why is this important? To understand this, let’s take up an activity. Type “pizza” in your Google search box. Here’s what you are
Affiliate Marketing for Advertisers – A 10-Minute Guide
For an online merchant who is starting out, getting people to your business can be tough. You need to find out every possible way that there is to get exposure for your products and close a sale. But not all methods are going to work. Hence it becomes difficult for a newbie with low capital to keep investing money in
How to Use Facebook Ads to Boost Your E-commerce Sales
Have an e-commerce store? Need a bigger target audience to connect to? And a boost in product sales? Facebook ads can do the trick. Why? Facebook has 2 billion monthly active users. This social media platform has driven 18% of web traffic so far thus ranking second in driving traffic. The first is Google, of course. Now what has that got to
Email Marketing Guide: How to Boost E-commerce Sales Through Email Campaigns
One of the biggest challenge of an e-commerce store is interacting with customers. How can you expect customers to visit your store (let alone convert) if they do not know about it? While search engine optimization and social media marketing solve this problem to a certain extent, what really makes a dent in the interaction block is Email marketing. You’d be
6 Proven Ways to Reduce Shopping Cart Abandonment
You are running an online store with a promising inventory and a steady amount of traffic. That’s great news! But have you covered all your bases? Despite your best-laid plans, users visit the store, add products to their shopping carts and then abandon it. This happens all the time. 69.89% of times to be exact! This means, your store’s conversion rate
Hybrid vs. Native Mobile App Development – Which is Better?
Mobile apps rose to the fore with the quick adoption of smartphones. They became so popular that Apple decided to trademark the phrase “There’s an app for that” in 2010. Be it ride sharing, gaming mobile banking or even dating – there’s an app for everything you can think of. It is no secret that smartphone users have become too dependent
How to Use Video to Boost Your E-commerce Store’s Sales
Let’s face it. Nobody likes to read long product descriptions before making a purchasing decision. People generally skip the text part and end up looking at the pictures. But the problem is, pictures don’t completely solve the purpose of explaining the product details. In fact, as many as 49% of online shoppers say that not being able to touch the
Quality Support And Maintenance For Smooth Running Of Your E-commerce Store
The first step to begin your e-commerce business should be with a well-designed professional layout as it represents the company on the web. Also, the look and feel of the website leave a first impression on the customers who are visiting your website for the purchase. Now the question is, what if you do not keep a regular check on and