A few months ago, we asked a question on Quora: As an e-commerce business owner, what are your top 3 problem areas? (Link to this Quora question is provided at the end of the blog) We have received a few answers. Real problems. From real e-commerce business owners, e-commerce specialists, and those working closely in… Read More
E-commerce processes are demanding. On a daily basis, retailers have to get hundreds of five-minute tasks done that may not appear to be much individually but take significant time when added up. From listing products, managing stock to processing orders, dispatching packages, and handling customer complaints – everything competes for attention. As the business grows,… Read More
We have been getting a lot of queries about which platform to choose between WordPress and Wix to build an online store. The Wix vs. WordPress question has also been popping up a lot on online forums. Wix’s multi-million-dollar marketing budget and flashy campaigns have put it in the limelight for all the right reasons.… Read More
The average order value is the first metric that business owners monitor for growth. Look at it this way. You launch an e-commerce store. You spend heavily on marketing. That gets traffic through the door. This traffic also converts into customers. That’s fantastic. But here goes the fine print – order values. A consistently small… Read More
Pandemic or not, the holidays are coming. Last year, people stayed home and resorted to online shopping to minimize contact. This year, things are looking different. People have started to embrace the new normal. Shops have reopened. People are looking forward to spending time with family. Even with the ongoing pandemic, it is the season… Read More
A 404 error page is common in an e-commerce website. Blame it on an aging product inventory, an old marketing campaign, a renovated website, broken links, a new CMS etc. You’ve probably already deleted most of them, but it’s possible to miss a few. So it becomes inevitable that a user may land on a… Read More
For an online merchant who is starting out, getting people to your business can be tough. You need to find out every possible way that there is to get exposure for your products and close a sale. But not all methods are going to work. Hence it becomes difficult for a newbie with low capital… Read More
Have an e-commerce store? Need a bigger target audience to connect to? And a boost in product sales? Facebook ads can do the trick. Why? Facebook has 2 billion monthly active users. This social media platform has driven 18% of web traffic so far thus ranking second in driving traffic. The first is Google, of… Read More
One of the biggest challenge of an e-commerce store is interacting with customers. How can you expect customers to visit your store (let alone convert) if they do not know about it? While search engine optimization and social media marketing solve this problem to a certain extent, what really makes a dent in the interaction… Read More
You are running an online store with a promising inventory and a steady amount of traffic. That’s great news! But have you covered all your bases? Despite your best-laid plans, users visit the store, add products to their shopping carts and then abandon it. This happens all the time. 69.89% of times to be exact!… Read More