Facebook is facing tremendous public outcry over the Cambridge Analytica incident. Private Facebook data of 87 million users were allegedly harvested without their consent by the political consulting firm to manipulate US and British voters. As soon as the news spread, Facebook’s share value and users’ trust in the social media platform slid drastically overnight. This data breach incident is feared

Shopping today, isn’t as it used to be. Smartphones and the age of social media have changed how we interact with brands. Nowadays, shoppers flock towards a seamless shopping experience that can be relayed across platforms and has the least number of steps to purchase. Facebook has been powering this trend for quite a few years. But Instagram, even with its

A few days ago, we decided to replace the old television in the drawing room. Here’s what followed: we checked out a few options online, compared prices in 2-3 online shopping apps, visited 2 physical stores on our way back home from work, and finally bought it online. This sounds like a logical decision to most because it is convenient and

Let’s face it. One of the most used apps on our smartphones is Facebook. Hence, it comes as no surprise that Facebook boasts 2.2 billion monthly active users. The good news is, this gives business owners ample opportunities to cash in on it. If you are an e-commerce store owner, Facebook is going to be your next money-maker. Why? That’s because

Conceiving an e-commerce business idea is easy. But implementing it isn’t. A lot goes into setting up a successful e-commerce store. And choosing the right platform is probably the most crucial step of all.