Of all the marketing avenues open to an e-commerce brand, email marketing is the most effective. Why? Because the people you send the emails to are the one who have chosen to receive it. This makes e-commerce email marketing a more targeted way to reach your audience. Therefore, as an e-commerce brand owner, you need… Read More


If you are new to the “QUORA SERIES”, here’s what you need to know: A few months ago, we asked the following question on Quora: As an e-commerce business owner, what are your top 3 problem areas? (Link to this Quora question is provided at the end of the blog) One of the recurring concerns… Read More


How to Choose the Best Product to Sell Online

A few months ago, we asked a question on Quora: As an e-commerce business owner, what are your top 3 problem areas? (Link to this Quora question is provided at the end of the blog) We have received a few answers. Real problems. From real e-commerce business owners, e-commerce specialists, and those working closely in… Read More


How to automate customer service

Customer support and experience are crucial elements of an e-commerce website. Naturally, it requires a lot of work to perfect these areas. Thankfully, you can automate customer service to some extent to ease the burden. E-commerce is booming. Sales are up. Customers are shopping online in much higher volumes than ever before. As the orders… Read More


How to automate order management

For businesses that are rapidly adopting digital transformation strategies in their workflow, automation has been a key driver. And one of the basic automation areas has been order management. Whether you are an enterprise-level store with multiple sales channels or a D2C mom-and-pop shop, order management is critical to stay in business. Manually handling the… Read More


Whether you are starting out as an e-commerce business or considering replatforming, choosing the right platform is only half the battle. Magento’s open-source nature offering endless customizations makes it a top contender. But once you’ve made the platform choice, it leads you to the next crossroad – choosing the Magento edition, which is more commonly… Read More