E-commerce Email Marketing: Everything You Need to Know
Of all the marketing avenues open to an e-commerce brand, email marketing is the most effective. Why? Because the people you send the emails to are the one who have chosen to receive it. This makes e-commerce email marketing a more targeted way to reach your audience. Therefore, as an e-commerce brand owner, you need to familiarize yourself with the ins
How to Introduce Sustainability to Your E-commerce Brand (With Minimal Business Model Changes)
What can this product do to make my life easier? Your target audience is always asking this question. With each day, the value addition needs to become more unique. Otherwise, your product is just not cutting it. But over the last couple of years, this question has changed to: What can this product do to make my life easier and how is
Magento Community vs. Enterprise – Which is Right for Your Online Store?
Whether you are starting out as an e-commerce business or considering replatforming, choosing the right platform is only half the battle. Magento’s open-source nature offering endless customizations makes it a top contender. But once you’ve made the platform choice, it leads you to the next crossroad - choosing the Magento edition, which is more commonly known as the Magento Community
Google Update 2024: What it is & What to Do if Your Site Has Been Impacted
It’s the first Google core update of the year. And it’s huge. The beginning of March saw Google release a couple of updates that are starting to have a seismic impact on websites, akin to the search giant’s Panda and Penguin updates. In this article, we are going to dissect the update to understand what it means for your website, how to
Shopify Winter ’24 Editions: Key Updates Simplified
Shopify has just rolled out its Winter 2024 updates, and there's a lot to unpack! This latest release contains enhancements designed to boost your online store's performance, streamline operations, and elevate the shopping experience. Whether you're a seasoned merchant or new to the platform, understanding these updates is key to leveraging Shopify's full potential. In this blog, we'll simplify the Winter
The Best WooCommerce Theme: A Comprehensive Test of the Top 18 in Real-Life Simulations
It’s the year 2023 going on 2024. The keyword is ‘speed’. Nothing compares to an online store that loads like the wind. Except for Christmas. And that’s about it. Customers have grown accustomed to instant access and rapid browsing, which makes a slow website a significant deterrent. That's where the right WooCommerce theme can be a game-changer. The right WooCommerce theme
QUORA SERIES | PART 3 | Tactics for E-commerce Fraud Prevention
If you are new to the “QUORA SERIES”, here’s what you need to know: A few months ago, we asked the following question on Quora: As an e-commerce business owner, what are your top 3 problem areas? (Link to this Quora question is provided at the end of the blog) One of the recurring concerns provided by respondents is e-commerce cybersecurity and fraud prevention. Let’s
Quora Series | Part 2 | Attract Customers to Your Online Store: Long-Term Customer Acquisition Strategies
A bit of recap on the title of this blog. A few months ago, we asked the Quora community the following question: “As an e-commerce business owner, what are your top 3 problem areas?” (Link to this Quora question is provided at the end of the blog) Out of the five answers we’ve received, four of them had customer acquisition as one of
Google Domains Unexpectedly Shutting Down | 4 Cheap Alternatives to Explore
It has barely been a year since Google Domains exited its beta version after seven long years. Considering Google takes its beta exits very seriously, the news of Google Domains shutting down less than three months after the beta exit comes completely out of the blue. Two weeks ago, Squarespace published a press release suggesting that: Squarespace “has entered into a definitive
Quora Series | Part 1 | How to Choose the Best Product to Sell Online
A few months ago, we asked a question on Quora: As an e-commerce business owner, what are your top 3 problem areas? (Link to this Quora question is provided at the end of the blog) We have received a few answers. Real problems. From real e-commerce business owners, e-commerce specialists, and those working closely in the e-commerce domain. So, we have set out to