Shopify has just rolled out its Winter 2024 updates, and there’s a lot to unpack! This latest release contains enhancements designed to boost your online store’s performance, streamline operations, and elevate the shopping experience. Whether you’re a seasoned merchant or new to the platform, understanding these updates is key to leveraging Shopify’s full potential. In… Read More
E-commerce processes are demanding. On a daily basis, retailers have to get hundreds of five-minute tasks done that may not appear to be much individually but take significant time when added up. From listing products, managing stock to processing orders, dispatching packages, and handling customer complaints – everything competes for attention. As the business grows,… Read More
We have been getting a lot of queries about which platform to choose between WordPress and Wix to build an online store. The Wix vs. WordPress question has also been popping up a lot on online forums. Wix’s multi-million-dollar marketing budget and flashy campaigns have put it in the limelight for all the right reasons.… Read More
The average order value is the first metric that business owners monitor for growth. Look at it this way. You launch an e-commerce store. You spend heavily on marketing. That gets traffic through the door. This traffic also converts into customers. That’s fantastic. But here goes the fine print – order values. A consistently small… Read More
Pandemic or not, the holidays are coming. Last year, people stayed home and resorted to online shopping to minimize contact. This year, things are looking different. People have started to embrace the new normal. Shops have reopened. People are looking forward to spending time with family. Even with the ongoing pandemic, it is the season… Read More
The retail landscape is ever shifting. The Direct to Consumer (D2C) model is fast becoming popular for manufacturers who want to enter the market directly without any middle entity. While a B2C (Business to Customer) model has a line up of wholesaler and retailers in the process to reach the customers, D2C model does away… Read More
It’s the first Google core update of the year. And it’s huge. The beginning of March saw Google release a couple of updates that are starting to have a seismic impact on websites, akin to the search giant’s Panda and Penguin updates. In this article, we are going to dissect the update to understand what… Read More
Product return in e-commerce is a growing nuisance for retailers. It accounts for a significant loss in revenue and time. Too many processes are involved in product return – back-and-forth emailing, return authorization, tracking returned items, inspection of returned products, managing inventory, etc. Even with a streamlined return process, excessive e-commerce return rates keep shop… Read More
The only constant is change. There is no scenario better than the coronavirus chaos to support this fact. The pandemic brought radical changes to healthcare, consumer goods, travel, finance, and education. Amid stay-at-home orders, restrictions, and most importantly fear, we saw an overnight shift in worldwide consumer behavior as well. The reality is there is… Read More
A 404 error page is common in an e-commerce website. Blame it on an aging product inventory, an old marketing campaign, a renovated website, broken links, a new CMS etc. You’ve probably already deleted most of them, but it’s possible to miss a few. So it becomes inevitable that a user may land on a… Read More