That may be a challenge, but it isn’t impossible for us. While working with our client, Kill The 8, we faced a challenge of hosting multiple brands on a single Shopify shop. The problem with this was that the brands could end up losing their exclusivity and risk using the same theme as the others for… Read More
If you are still using a traditional proprietary platform for your e-commerce business, you could be missing out on a lot. Here’s why: E-commerce is expanding rapidly. Platforms like Shopify, Magento etc. have surfaced over the years to support this trend. With a large number of businesses setting up shop on these, competition peaked. So,… Read More
A 404 error page is common in an e-commerce website. Blame it on an aging product inventory, an old marketing campaign, a renovated website, broken links, a new CMS etc. You’ve probably already deleted most of them, but it’s possible to miss a few. So it becomes inevitable that a user may land on a… Read More
Everyone has heard about MailChimp. If you’ve got a business that’s more than a couple of months old, you’re probably already using it. It’s one of the best Email marketing tools around. We use MailChimp every day and it has been phenomenal for us in a lot of ways. It’s cheap, it’s easy to use… Read More
You’ve probably heard of local business listing. It’s exactly what you think it is. Local listings are online directories that contain the details of your brick and mortar business. These details include name, address, contact information, working hours etc. Why is this important? To understand this, let’s take up an activity. Type “pizza” in your… Read More
For an online merchant who is starting out, getting people to your business can be tough. You need to find out every possible way that there is to get exposure for your products and close a sale. But not all methods are going to work. Hence it becomes difficult for a newbie with low capital… Read More
Have an e-commerce store? Need a bigger target audience to connect to? And a boost in product sales? Facebook ads can do the trick. Why? Facebook has 2 billion monthly active users. This social media platform has driven 18% of web traffic so far thus ranking second in driving traffic. The first is Google, of… Read More
One of the biggest challenge of an e-commerce store is interacting with customers. How can you expect customers to visit your store (let alone convert) if they do not know about it? While search engine optimization and social media marketing solve this problem to a certain extent, what really makes a dent in the interaction… Read More
You are running an online store with a promising inventory and a steady amount of traffic. That’s great news! But have you covered all your bases? Despite your best-laid plans, users visit the store, add products to their shopping carts and then abandon it. This happens all the time. 69.89% of times to be exact!… Read More
Mobile apps rose to the fore with the quick adoption of smartphones. They became so popular that Apple decided to trademark the phrase “There’s an app for that” in 2010. Be it ride sharing, gaming mobile banking or even dating – there’s an app for everything you can think of. It is no secret that… Read More