About Dixie Belle Paint
Focus: Revamping Dixie Belle Paint’s website for enhanced speed, usability, and dual customer focus
Dixie Belle Paint is a family-owned, USA-based company specializing in chalk, mineral, and clay paints, along with essential crafting supplies. They are renowned for handcrafting The Best Chalk Paint and All-In-One Paint. Catering to both retailers and wholesalers, Dixie Belle was founded with a vision to make the joy and therapeutic benefits of painting accessible to everyone without breaking the bank. Their products eliminate the need for tedious tasks like sanding, scraping, and priming, making refurbishing easier and more affordable.
When Dixie Belle Paint approached us, their website was riddled with significant challenges. It was slow, not user-friendly, and difficult to manage from the backend. Adding new categories or making updates required the assistance of a developer each time, hindering their ability to grow and adapt quickly.
This partnership helped Dixie Belle Paint earn Google’s “Top Quality Store” Badge.
How we did it
Revamping the Website with BigCommerce's Stencil Theme
Dixie Belle Paint's existing site was slow, and the user experience wasn’t up to their expectations. The site also faced customization limitations. To overcome these issues, a decision was made to build a new site. The client chose BigCommerce’s Stencil theme—and rightly so. The Stencil theme is known for its flexibility, speed, and advanced features. Most importantly, it eliminates the rigidity often found in SaaS systems, allowing for highly customized storefronts.We began by installing the Stencil theme, setting up the store locally, and configuring the theme layout. The old theme had numerous customizations that needed to be removed to streamline the new design. Basic branding guidelines were then applied, along with essential customizations, to ensure a cohesive look. Additionally, we tailored the header and footer to perfectly align with Dixie Belle's brand identity.
Dynamic Customer Grouping and Menu Optimization
Dixie Belle Paint caters to two distinct customer groups: end customers and wholesalers. To accommodate both, we integrated retail and wholesale functionalities within a single site, ensuring that each user experience remained distinct and tailored. This was achieved by configuring customer group-specific main navigation menus and submenus, allowing seamless differentiation between the two segments.The previous site utilized a static menu structure, which made updates labor-intensive and required developer assistance for even minor changes, such as adding new categories. We transformed the entire site menu into a dynamic system. Now, Dixie Belle Paint can easily add or remove menu items themselves, offering greater flexibility and control.
Bulk Order Functionality for Wholesalers
Wholesalers often place large orders, sometimes requiring quantities of 500 units or more. Manually adjusting quantities one by one for each product would be inefficient and time-consuming. Recognizing the need for streamlined bulk ordering, we implemented a bulk order update feature tailored for wholesale customers.This feature allows wholesalers to search and add products to their cart as usual. Once in the cart, they can directly input the desired bulk quantity for each item and update it instantly. The system automatically recalculates the total price based on the updated quantities, ensuring a smooth and efficient ordering process. This makes large-scale purchases more manageable.
Maintenance & Daily Operations
Our ongoing maintenance and daily operations for Dixie Belle Paint involve several critical tasks to ensure optimal site performance and functionality.- We have integrated multi-language support, allowing the site to cater to a broader audience
- Speed optimization is another key focus, where we have optimized images, CSS, and JavaScript files to reduce load times and improve user experience
- We have worked on the site’s basic SEO, such as optimizing meta tags, improving site structure, and enhancing content visibility
- We have been responsible for managing banner layout changes to keep the site visually engaging and aligned with marketing campaigns
- Error fixing is a continuous process, where we promptly address any issues that arise to maintain site stability
- We also work on implementing new functionalities as well as enhancing existing ones based on requirements, ensuring the site evolves to meet business needs
CLIENT TESTIMONIAL
Codaemon has significantly improved our website’s domain rankings, successfully passed Lighthouse reports, and met core vital assessments. These achievements have greatly enhanced our online presence and performance.
Their team is fantastic at responding promptly. They provide clear and concise responses to all our project requests, ensuring we are always in the loop and satisfied with the progress.
Top 3 things about Codaemon:
- How easy they are to work with.
- How quick they are to respond and finish projects.
- Their commitment to going above and beyond to deliver excellent work.
Teri Ronk Chief Marketing Officer
Our Clients
