Our data scientists are called in to the rescue! Analytic tools like Google Analytics & Search Console drive our ongoing and SEO strategy for you, to allow us to determine what is & isn’t working. We use data analytics to determine which SEO tactics to focus on, and which to cut off. Our data wizards use other analytic tools like Hotjar to help us to see how users and customers act on the site once they’ve reached an entry point through a search engine.