Reports say that Walmart could be acquiring a large stake in India’s leading e-commerce company, Flipkart. And that too, as early as next week. In a close call with rival, Amazon, Walmart has emerged as the clear winner in the acquisition. This deal stands at a valuation of $12 billion. If it goes through, Flipkart’s… Read More
There are marketing campaigns that make us stop and take a second look. And then there are some that get the whole world talking. In the digital marketing world, ‘viral’ is what makes the big bucks. Here we are going to take a look at 7 of the most viral ad campaigns of all times.… Read More
Facebook is facing tremendous public outcry over the Cambridge Analytica incident. Private Facebook data of 87 million users were allegedly harvested without their consent by the political consulting firm to manipulate US and British voters. As soon as the news spread, Facebook’s share value and users’ trust in the social media platform slid drastically overnight.… Read More
Shopping today, isn’t as it used to be. Smartphones and the age of social media have changed how we interact with brands. Nowadays, shoppers flock towards a seamless shopping experience that can be relayed across platforms and has the least number of steps to purchase. Facebook has been powering this trend for quite a few… Read More