Madre Terra Science

Background

Madre Terra Science is a reputable clinical nutrition company that has been at the forefront of providing innovative, science-based CBD-related products for over four decades. As a subsidiary of Vinco Inc., they deliver nutritional solutions that drive positive clinical outcomes for overall health and wellness.

A distinctive aspect of Madre Terra Science’s products lies in their utilization of nano-enhanced liposomal delivery. This cutting-edge technology ensures that their CBD products are efficiently absorbed by the body, maximizing their potential benefits and efficacy. With a focus on quality and transparency, Madre Terra Science maintains rigorous standards throughout their sourcing, hemp extraction, quality control, and compliance processes.

Their commitment to excellence extends to their sourcing practices. Madre Terra Science derives its products from compliant industrial hemp grown exclusively in the USA. The company ensures complete traceability of every batch of ingredients back to its source farm, instilling trust and confidence in their customers.

When Madre Terra Science approached us, their vision was to establish an efficient e-commerce website to reach a broader customer base and make their products accessible to a wider audience. Alongside this, they sought assistance in setting up a reliable shipping system to ensure prompt delivery of their products.

Industry

Healthcare

Sub-Industry

Health and Wellness
Herbal and Natural Remedies
Nutritional Supplements
Sustainable Health Products

How we did it

Technology

WordPress
Woocommerce
Astra theme
Bootstrap
HTML
CSS
Elementor
Contact Form7
Google analytics
SEO plugin

Challenge

Madre Terra Science, a reputable clinical nutrition company, sought to establish an efficient e-commerce website to broaden their customer base and make their CBD-related products accessible to a wider audience.

Solution

Using WordPress, HTML, CSS, Bootstrap, and AWS server, we crafted a visually appealing and user-friendly website for Madre Terra Science. Our team integrated essential features like product listings, secure payment options, and FedEx shipping integration for seamless order deliveries. We also established a dedicated wholesale account creation feature to facilitate bulk purchasing.

Outcome

The result was a comprehensive and efficient e-commerce platform that reflects Madre Terra Science’s commitment to quality and customer satisfaction.

Creating a Seamless Web Experience

At the initial stage, our focus was on setting up a robust server infrastructure to ensure smooth and efficient operations. We implemented AWS server setup and meticulously configured all the necessary extensions to optimize performance and security. Additionally, Git setup was established for effective version control, facilitating collaborative development among the team. Subsequently, we handled the domain setup to make the website accessible to users.

Next, we delved into crafting a visually appealing and user-friendly interface. Detailed mockups were created for the Home page, Product listing page, and Product details page, meticulously refining every aspect of the design to align with the client’s vision. The integration of these mockups into HTML ensured a seamless transition from concept to reality, resulting in a fully functional and engaging website. We further customized email templates to resonate with the brand’s identity, ensuring that communication with users conveyed a consistent and professional image. To maintain design consistency and provide clear guidelines for future updates, we established branding guidelines that served as a reference for the team to adhere to throughout the development process.

E-commerce Website Setup

In setting up Madre Terra Science’s website, we began by installing and configuring WordPress, providing a solid foundation for the site. We seamlessly integrated and customized a suitable theme, ensuring a visually appealing and user-friendly interface. To establish essential pages, we created CMS pages, including ‘About Us’, ‘Contact Us’, ‘Privacy Policy’, and ‘Refund Policies’.

For smooth e-commerce functionality, we utilized the powerful WooCommerce plugin, configuring the store, setting up products, and enabling secure payment options using a WooCommerce-compatible plugin. We also implemented FedEx shipping integration for seamless order deliveries. To enhance customer experience, we personalized the customer account section and optimized the UI of the Cart and Checkout pages.

In addition to e-commerce setup, we enriched the website’s functionality by installing various plugins, including Contact Form 7 for easy communication, Google Analytics for insightful data, an SEO plugin for improved visibility, security plugins for protection, and WP SMTP for efficient email services. The result was a comprehensive and efficient website that reflects Madre Terra Science’s commitment to quality and customer satisfaction.

Basic SEO

For effective online visibility and performance, we implemented fundamental SEO practices for the main store. The integration of Google Analytics provided valuable insights into website traffic and user behavior. Additionally, we optimized the site’s performance through strategic plugin implementation and server adjustments, enhancing overall speed and efficiency.

Enabling Wholesale Account Creation

Madre Terra Science’s wholesale business model was seamlessly integrated into the new website to cater to wholesalers looking to buy products in bulk. We developed a dedicated account creation feature for wholesalers, subject to site admin verification. Once verified, wholesalers gain direct access to purchase products in quantity from the website, facilitating a smooth and efficient wholesale buying process.

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