360 Health Services
- WooCommerce
- Wordpress
- PHP
- Javascript
- HTML5
- CSS3
Background
In the ever-evolving landscape of healthcare, adaptability and innovation are paramount. 360 Health Services, a stalwart in providing comprehensive healthcare solutions, understood this well. With their extensive solutions catering to hospitals, corporations, government entities, the military, and individual consumers, they recognized the growing need to streamline and modernize their e-commerce presence. As a trusted provider of essentials such as diagnostic tests, diabetic supplies, PPE, incontinence products, vitamins and supplements, and more through their online store, they embarked on a journey to elevate their digital presence.
So they needed to develop a full-fledged, professional e-commerce website. 360 Health Services opted for WooCommerce as the foundation for their online store, recognizing its potential to accommodate their expansive product range while ensuring scalability for future growth. However, they were well aware that setting up a digital storefront was only the first step. To truly optimize their e-commerce site for the future, they sought a holistic transformation, one that encompassed both design and functionality.
This case study delves into the dynamic partnership between 360 Health Services and our team, exploring the challenges, solutions, and transformative outcomes of this e-commerce evolution.
Industry
Healthcare
Sub-Industry
- Health and Medical Services
- Healthcare and Wellness Services
- Telehealth and Virtual Care
- Wellness and Preventive Care
How we did it
Technology
- WooCommerce
- Wordpress
- PHP
- Javascript
- HTML5
- CSS3
Challenge
Streamlining and modernizing the e-commerce presence of 360 Health Services to accommodate their extensive healthcare product catalog while ensuring scalability for future growth.
Solution
An extensive transformation involving design updates, seamless subscription options, and individual item pricing transparency.
Outcome
A more user-friendly and visually appealing online store that empowers users with enhanced search and filter capabilities, subscription discounts, and transparent pricing, optimizing their overall shopping experience.
Design Transformation
360 Health Services’ initial WooCommerce site, while functional, was in much need of a visual and functional upgrade. The vast array of products they offered demanded a more intuitive and visually appealing layout. The challenge lay in presenting their extensive catalog in a way that streamlined product discovery, allowing customers to effortlessly find what they needed. One of the ways the client wanted to achieve this was by categorizing their extensive range of products by healthcare needs.
Our team embraced this vision and embarked on a journey to enhance the website’s design. While it wasn’t a complete overhaul, it involved strategic updates and refinements. Our goal was to strike a harmonious balance between aesthetics and usability, ensuring that the design changes aligned with the client’s vision for a more user-friendly and appealing online store.
Empowering Seamless Product Discovery
In response to the considerable volume of healthcare products offered by 360 Health Services, our team undertook a pivotal task: enhancing product discovery. We realized that the key to an exceptional user experience lay in providing customers with intuitive search and filter functionalities.
To achieve this, we revamped the website’s search and filter options, ensuring that users could effortlessly navigate the extensive product catalog. This transformation helped streamline the shopping experience on 360 Health Services website.
Clear HSA/FSA Product Identification
To enhance user transparency and facilitate informed purchasing decisions, we implemented clear labeling for products on the 360 Health Services website that are eligible for Health Savings Account (HSA) or Flexible Spending Account (FSA) use.
This labeling system provides users with immediate visibility into which products qualify for HSA/FSA reimbursement, ensuring they can optimize their healthcare spending. By clearly marking these items, we’ve empowered users to make financially sound choices while shopping for healthcare essentials, further enhancing the user experience on the website.
Seamless Subscription Experience
To further enhance user convenience and savings, we introduced a subscription feature that seamlessly integrates with the website’s design. Users now have the flexibility to choose their preferred subscription frequency, whether it’s every 2 weeks, monthly, every 6 weeks, every 2 months, etc.
Subscribers enjoy exclusive discounts compared to one-time purchases, making healthcare more affordable. What’s more, we’ve ensured that users have full control over their subscriptions, allowing them to modify or cancel at their convenience. For those who prefer a single purchase, that option is readily available, and it’s all beautifully optimized within the website’s design for a user-friendly experience.
Individual Item Pricing
Our latest enhancement provides transparency to users by displaying the price breakdown of individual items within a product, such as testing units or individual items within a pack. When users opt to purchase the entire box, they can now see the calculated price of each item. As users buy in larger quantities, the per-piece price naturally decreases compared to single-item purchases.
This functionality provides users with a clear understanding of the savings they can enjoy when they choose to buy in bulk rather than acquiring single items, enabling them to make well-informed purchasing decisions.
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