Acme Tools

About Acme Tools

Acme Tools is an authorized retailer of high-quality tools and equipment from top tool and equipment brands including Milwaukee, DeWalt, Bosch, Makita, Stabila, Generac, Sawstop, Bostitch, Honda, Kubota, and 600+ other brands. Apart from selling tools, Acme Tools provides tool rental as well as tool maintenance services. In addition to the online shop, Acme Tools has multiple physical stores in Iowa, Minnesota, and North Dakota.

How we did it

Technology

Google Analytics Google Search Console SEMrush

Challenge

Acme Tools was running on low website speed, thin, un-optimized content, and inadequate online presence. It needed a push in the right direction to start generating more traffic.

Solution

Thorough SEO audit revealed the incompetencies of the site and then we started to work on on and off-page SEO, creatives, and marketing.

Outcome

Website traffic started improving over time
Newly created pages are ranking well in the SERP with an increased search volume
Keyword ranking has improved significantly as compared to the competitor sites
The website is now ranking for new search terms
Clicks and impressions have improved considerably

Search Engine Optimization

Acme Tools needed help with ramping up their SEO efforts for the online shop. We performed a thorough keyword research and came up with a list of targeted keywords with high search volumes that needed to be included in the site for increased visibility. These keywords were used for optimizing product and category pages. On-page SEO isn’t enough when a business has physical locations as well. For local visibility, we created local citations for 10 stores on multiple local listing platforms.

Content Creation & Marketing

SEO goes hand in hand with content creation. In addition to optimizing the existing content, we created a well-researched content outline for the web pages and filled it in with new, optimized content. Simultaneously, we started Email drip campaigns and website marketing as well to increase footfall in the website. Continuous monitoring and conversion tracking helped us understand the outcome of the campaigns so that we could make the necessary changes.